It’s the great AGI rebrand

The Verge
Tech CEOs are abandoning the term AGI for new, often similar, concepts like PSI, HSI, and UGI amid definitional confusion and public apprehension.

Summary

Major tech companies are actively rebranding the concept of Artificial General Intelligence (AGI), a term once central to the industry's goals, because it has become vaguely defined, associated with public fear, and complicated contractual agreements, such as the one between Microsoft and OpenAI. CEOs from Anthropic, OpenAI, Google, and Microsoft have publicly expressed dislike or a desire to steer away from the AGI label. In its place, companies are pushing competing terminology: Meta is focusing on “personal superintelligence” (PSI), Microsoft on “humanist superintelligence” (HSI), Amazon on “useful general intelligence” (UGI), and Anthropic on “powerful AI” (PI). While some new terms, like PSI and HSI, aim to frame the advanced AI as beneficial and human-centric to combat public fear, Anthropic's definition of “powerful AI” suggests an entity far surpassing human intellect capable of complex, long-duration tasks. This shift reflects an effort to market less-loaded concepts while still pursuing highly advanced AI capabilities.

(Source:The Verge)