OpenAI Reportedly Planning to Make ChatGPT “Prioritize” Advertisers in Conversation

Futurism
OpenAI is reportedly planning to give sponsored results preferential treatment within ChatGPT conversations to monetize the platform.

Summary

New reporting from The Information indicates that OpenAI employees are discussing plans to integrate advertising into ChatGPT, potentially giving sponsored results preferential treatment over organic information. This could mean a user asking for medical advice, like ibuprofen dosage, might receive a promoted Advil ad prioritized in the response. With ChatGPT boasting 900 million weekly users, the implications of such a system are significant. Internal discussions have also focused on how to implement ads without alienating users, with one mockup suggesting ads only appear after a second user prompt. OpenAI has acknowledged exploring what ads could look like in their product, stating any approach would be designed to respect the trust users have with ChatGPT.

(Source:Futurism)