Marvel Rivals studio NetEase Games allegedly bans Generative AI, instructing devs to “not use it at all”, but some games are still using the tech
NetEase Games reportedly banned generative AI for new development, yet some existing titles under its umbrella still utilize the technology.Summary
Chinese gaming giant NetEase, the publisher of games like Marvel Rivals, has reportedly instituted a policy banning developers from using generative AI in new projects, instructing them to "not use it at all." This move follows industry backlash against AI-generated assets in games like Call of Duty: Black Ops 7, and mirrors restrictions set by companies like Larian Studios and Jagex. Suda51, creator of Romero is a Dead Man, confirmed this internal NetEase policy, stating the company folded its AI research section. However, despite this alleged ban on new development, some live-service titles published by NetEase, such as Where Winds Meet, are actively using AI technology for features like character face generation based on user portraits and powering NPCs.
(Source：FRVR)