It’s not just one thing — it’s another thing

A recent Barron’s report highlights a dramatic increase in the use of the rhetorical construction “It’s not just one thing — it’s another thing” within corporate news, earnings reports, and government filings. The frequency of this phrase has quadrupled since 2023, appearing in communications from companies like Microsoft, Cisco, and Accenture. Author Amanda Silberling suggests that this trend, often accompanied by the use of em-dashes, reflects an over-reliance on generative AI tools that mimic human writing patterns, serving as a symbolic indicator of synthetic content in professional writing.

(Source：TechCrunch)