John Ternus’s first big problem is AI

John Ternus, set to become Apple's CEO, faces his first major challenge in addressing the company's lagging position in artificial intelligence. Despite his extensive hardware engineering background, the announcement of his appointment notably omitted any mention of AI plans or experience. Apple has a reputation for falling behind competitors like Google, Microsoft, and OpenAI in AI capabilities, with its assistant Siri lacking features and relying on external models. While other companies are aggressively integrating AI, Apple's attempts, like notification summaries, have been criticized. Ternus must navigate not only the integration of AI but also the development of core AI assistant features, which have been promised but delayed. Apple's strategy has involved partnerships, including a significant deal with Google for Gemini, but the timing and effectiveness of these collaborations remain to be seen. As Ternus takes the helm, he faces the daunting task of leading Apple into the AI era and competing with rivals moving at a rapid pace.

(Source：The Verge)