ChatGPT Images 2.0 is a hit in India, but not a big winner elsewhere, yet
India has become the largest user base for ChatGPT Images 2.0, while global growth remains modest.Summary
Following the launch of ChatGPT Images 2.0, OpenAI reported that India has emerged as its largest user base, primarily using the tool for personal expression like avatars and stylized portraits. While app downloads in India reached approximately 5 million during the launch week, global engagement remains relatively flat, with daily active users increasing by only about 1%.
Data from Sensor Tower and Similarweb reveals a bifurcated global response. While major markets show limited growth, emerging markets such as Pakistan, Vietnam, and Indonesia experienced significant spikes in app downloads, some increasing by up to 79% week-over-week. This trend highlights a strong demand for AI image tools in developing economies.
OpenAI's latest upgrade features improved rendering of non-Latin text, including Hindi and Bengali, and enhanced "thinking" capabilities for refining outputs. This launch occurs amidst intense competition, following similar traction seen by Google's image-focused models in the Indian market.
(Source：TechCrunch)