Snap says its $400M deal with Perplexity ‘amicably ended’

TechCrunch
Snap has announced the amicable termination of its $400 million partnership with AI search engine Perplexity, which was initially intended for Snapchat integration.

Summary

Snap recently revealed in its quarterly earnings report that it has ended its $400 million partnership with the AI search startup Perplexity. The agreement, which was originally announced last November, aimed to integrate Perplexity’s search engine directly into the Snapchat app. Although limited testing occurred, the companies failed to finalize a roadmap for a wider rollout, leading to the amicable dissolution of the deal in the first quarter. Snap confirmed that its current financial guidance does not rely on any contributions from this partnership.

(Source:TechCrunch)