Bumble is getting rid of the swipe, CEO says
TechCrunch
Bumble is removing its signature swipe feature to introduce a new, revolutionary dating app experience.Summary
Bumble CEO Whitney Wolfe Heard has announced the dating app will eliminate its iconic swipe functionality later this year. This move comes as Bumble faces a decline in paying users, with a 21% drop in the first quarter to 3.2 million. The company is undergoing a significant app overhaul, which Wolfe Herd described as a "deliberate reset" to prioritize quality over quantity of users. Bumble is expected to integrate more AI features, including an AI dating assistant named Bee, as it explores new ways to enhance user experience and relationships in the evolving dating app landscape.
(Source：TechCrunch)