AI ‘content creators’ are getting harder to spot

Modern AI influencers are evolving from obvious digital art into highly realistic personas that mimic the lifestyles and behaviors of human creators. Driven by affordable, accessible generative tools, these AI avatars are flooding social media platforms with content ranging from mundane posts to scams and political propaganda. While platforms have introduced basic labeling requirements, they largely struggle to manage these accounts, often prioritizing engagement metrics over identifying synthetic identities. As this ecosystem grows, the influx of automated content risks overwhelming social networks and eroding the human connection that defines them, potentially forcing a future regulatory or user-led reckoning.

(Source：The Verge)