Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
TechCrunch
A new WordPress VIP report reveals that 60% of U.S. consumers dislike AI in brand messaging, favoring human-authored and transparent content.Summary
A report from WordPress VIP highlights a growing consumer skepticism toward AI in marketing, with 60% of U.S. respondents finding the use of 'AI' in brand messaging a turnoff. As brands prioritize AI visibility to remain relevant in search, consumers are increasingly demanding transparency and original source attribution. The findings underscore a critical challenge for businesses: balancing technical discoverability for AI search engines with the need to maintain human-centric, trustworthy content for their audience.
(Source：TechCrunch)