Social media’s next evolution: user-controlled algorithms

TechCrunch
Social media platforms are increasingly allowing users to personalize their recommendation algorithms using AI tools for a more tailored content experience.

Summary

Social media giants are shifting from rigid, platform-controlled feeds to user-centric models that allow individuals to personalize their content recommendations. Apps like Threads, Instagram, and TikTok have introduced tools that leverage AI and user input to give people direct influence over what appears in their feeds. This evolution marks a transition from a one-size-fits-all approach to a more customized experience, similar to streaming services, ultimately aiming to increase user engagement through greater transparency and control.

(Source:TechCrunch)