Brands using AI-generated influencers to promote products on social media
the Guardian
Companies are increasingly using undisclosed AI-generated influencers for marketing, sparking concerns about consumer transparency and the potential for deception.Summary
An investigation has revealed that brands are quietly deploying AI-generated influencers to create fake user-generated content, often masking advertisements as authentic customer experiences. Because there are currently no specific regulations in the UK requiring the disclosure of AI-generated promotional content, experts and consumer groups like Which? are calling for greater transparency. Industry insiders suggest that brands are adopting these digital avatars to cut costs and avoid the unpredictability of human influencers, while often requiring content creators to sign non-disclosure agreements to maintain this deception.
(Source：the Guardian)