Google DeepMind bets $75M on AI’s future in Hollywood with A24 deal

TechCrunch
Google DeepMind is investing $75 million in A24 to co-develop artificial intelligence tools for the film industry.

Summary

Google DeepMind has announced a $75 million investment in the independent film studio A24 to establish a partnership focused on developing AI tools for filmmakers. According to Google DeepMind CEO Demis Hassabis, the collaboration aims to empower artists by incorporating their direct feedback and guidance into the creation of new technology for storytelling. While the integration of AI in Hollywood remains a subject of industry debate, this move aligns with similar initiatives by companies like Netflix and Amazon, signaling a growing trend toward incorporating artificial intelligence into the creative production process.

(Source:TechCrunch)