Adobe’s new Firefly AI assistant can use Creative Cloud apps to complete tasks

TechCrunch
Adobe's Firefly AI Assistant, launching soon, integrates with Creative Cloud apps to automate tasks via text prompts and user controls.

Summary

Adobe is launching its Firefly AI Assistant, previously previewed as "Project Moonlight," which can perform tasks across various Adobe Creative Cloud applications like Photoshop, Premiere, and Illustrator. Available in public beta soon, the assistant allows users to describe desired outcomes using text prompts, with controls like sliders and buttons to refine outputs. It can suggest actions, orchestrate workflows between apps, and learn user preferences over time. Adobe is also releasing multi-step "skills" for the assistant, such as one for adapting images to social media platforms. This move aims to reduce the learning curve for Adobe's extensive toolset and bring value to customers. Competitors like Canva and Figma are also developing similar agentic workflows, but Adobe emphasizes its advantage in unifying its existing popular tools. Additionally, Adobe is enhancing the Firefly tool with features like noise reduction for video and integration with its stock library, and is incorporating third-party AI models like Kling 3.0.

(Source:TechCrunch)