Google is now targeting bad ads over bad actors
TechCrunch
Google is increasingly using AI to block individual problematic ads rather than suspending entire advertiser accounts, according to its 2025 Ads Safety Report.Summary
In its 2025 Ads Safety Report, Google revealed that it blocked a record 8.3 billion ads, a significant increase from the previous year. The company is shifting its enforcement strategy toward using its Gemini AI models to detect and block individual policy-violating ads at a granular level. By moving away from the "blunt instrument" of broad account suspensions, Google reported that it successfully reduced incorrect account bans by 80% while effectively countering the rise of AI-generated deceptive content.
(Source：TechCrunch)