AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too
TechCrunch
AI-driven traffic to U.S. retail sites surged 393% in Q1, significantly outperforming human visitors in conversion rates and revenue generation.Summary
Data from Adobe reveals that AI-driven traffic to U.S. retail websites grew by 393% in the first quarter of 2026. Unlike previous years where AI traffic underperformed, AI-referred visitors now convert 42% better and generate 37% higher revenue per visit than traditional human traffic. While 85% of shoppers report a better experience using AI, Adobe warns that nearly a quarter of retail homepages and over a third of product pages remain poorly optimized for LLM access, representing a critical area for improvement.
(Source：TechCrunch)