OpenAI starts laying foundations for ChatGPT ads in EU
Digiday
OpenAI is updating its conversion tracking pixel to include consent management systems, signaling preparations to expand its advertising business into the European Union.Summary
OpenAI is developing technical infrastructure for its advertising business to comply with strict European Union privacy regulations. A review of a recent code update reveals the implementation of a consent management system, which requires explicit user permission for tracking—a stark contrast to the opt-out model used in the U.S. By incorporating country-specific data handling and consent signals, OpenAI aims to navigate the complex regulatory environment of the AI era. While the tracking pixel is currently in a managed-service phase, these updates are essential for OpenAI to scale its advertising efforts beyond the U.S. and into markets like the EU, Canada, Australia, and New Zealand.
(Source：Digiday)