Amazon launches an AI shopping assistant for the search bar, powered by Alexa+
Amazon's new AI shopping assistant, Alexa for Shopping, replaces Rufus and offers personalized recommendations and automated shopping.Summary
Amazon has launched "Alexa for Shopping," a new AI-powered shopping assistant that integrates with its search bar and is powered by Alexa+. This assistant replaces the previous generative AI tool, Rufus, and aims to provide a more personalized and automated shopping experience across mobile, desktop, and Echo Show devices. Alexa for Shopping can answer a wide range of queries, from skincare advice to past purchase history, and offers tailored recommendations and custom shopping guides by understanding user habits, preferences, and purchase history. Beyond Amazon's marketplace, it can also shop at other online retailers using a "Buy for Me" feature. The assistant can compare products, track prices, schedule recurring orders, and even automatically add items to a cart when they go on sale. This launch follows Amazon's recent introduction of a 30-minute delivery service and AI-powered real-time audio responses to product questions.
(Source：TechCrunch)