Google updates its spam rules to include attempts to ‘manipulate’ AI
The Verge
Google has updated its spam policy to explicitly penalize websites that attempt to manipulate generative AI search results and AI Overviews.Summary
Google has expanded its spam policy to address the growing trend of generative engine optimization (GEO). The update classifies efforts to influence AI-generated search responses—such as recommendation poisoning or biased listicles—as spam. Websites found using these techniques to manipulate Google’s AI models may face significant penalties, including reduced search rankings or complete removal from search results.
(Source：The Verge)