Publishers will be able to opt out of AI Search, thanks to new regulation
TechCrunch
The U.K. has mandated that Google provide publishers with an opt-out mechanism for AI search aggregation features.Summary
Following regulatory pressure from the U.K. Competition and Markets Authority (CMA), Google has introduced a new opt-out toggle in its Search Console. This tool allows publishers to prevent their content from appearing in generative AI features like AI Overviews and AI Mode. While Google will initially test this feature with U.K. publishers before a global rollout, the change aims to restore publisher control and improve content negotiation leverage. Additionally, Google must now ensure clear attribution for publisher content and has clarified that opting out will not negatively impact a site's traditional search rankings.
(Source：TechCrunch)