Adobe acquires Indian market intelligence startup Rilo
TechCrunch
Adobe acquires Indian market intelligence startup Rilo in a licensing and team acquisition deal.Summary
Adobe has acquired the Indian-based marketing intelligence startup Rilo, continuing its pattern of expanding its AI-driven marketing capabilities. The deal involves licensing Rilo's technology and integrating its six-person team into Adobe's product line, though Rilo will eventually shut down. Founded by IIT alumni Georgi Boby and Dhruv Jaglan in 2025, Rilo focuses on workflow automation for marketing campaigns and has raised $1 million at a $10 million valuation.
(Source：TechCrunch)