Google is sending MrBeast into the wilderness, armed with AI
The Verge
MrBeast partners with Google to promote Gemini AI in a wilderness survival video launching September 5.Summary
YouTube's biggest creator MrBeast has signed a multi-year partnership with Google to feature Gemini, Google Health, and the Fitbit Air in upcoming videos. The first video, releasing September 5, shows Jimmy Donaldson and his crew using Gemini for survival advice across extreme environments: jungle, desert, and Arctic. The deal follows MrBeast's channel reaching 500 million subscribers and YouTube's efforts to retain top creators with exclusive deals amid competition from platforms like Netflix.
(Source：The Verge)