Pollo AI turns creative ideas into campaigns with OpenAI

Pollo AI, founded by CEO Bill Zhu, aims to make video creation accessible to everyone, comparing its mission to what Canva did for design. The platform serves more than 26 million users who create videos, ads, and visual content. Its first success came from video templates, and its newest product, Pollo Agent, uses OpenAI models including GPT-6 Astra and GPT-Image-2.5 to guide users from rough ideas to finished content. Pollo AI uses GPT-5.6 for routing and easier tasks and GPT-6 Astra for complex work like narrative development, reducing model-selection time by over 50%. GPT-Image-2.5 handles image generation for posters, storyboards, and campaign visuals. The Marketing Studio's Photo to Video Ads tool lets small businesses and direct-to-consumer brands create product video ads in minutes. Examples include a fragrance brand turning a product photo into a 15-second luxury-style ad, a jewelry brand creating an editorial campaign image featuring a model and a cheetah, and a beverage brand transforming a peach soda bottle into a whimsical snowy scene. Pollo AI plans to make AI video part of everyday content creation within the next 12 months by simplifying workflows.

(Source：OpenAI)