Google launches its ‘universal’ online shopping cart ahead of the holidays
Google's Universal Cart, an AI shopping cart that unifies products from multiple retailers, is rolling out in the US.Summary
Google has launched its Universal Cart in the US across the Gemini app and Google Search, just before Black Friday and the holiday shopping season. Previewed at Google I/O in May, the tool is a "universal" digital cart that lets users save products from multiple retailers in one unified space across Google platforms. Items added via the Gemini app or Google Search AI Mode are saved to the same cart, with plans to later integrate it with Gmail and YouTube. Google will send notifications about price drops and restocks, and display relevant promotional codes. Users can pay via Google Wallet or transfer items to a merchant's own cart, and Universal Cart can analyze saved credit cards' perks to recommend the best payment method. The launch comes amid intensifying competition in AI-assisted shopping from OpenAI, Meta, and Shopify.
(Source：The Verge)