Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps

Meta’s AI companion app, Muse, has achieved a rare milestone by surpassing 10 million U.S. downloads within its first 40 days, joining only 11 other apps that have done so. According to Sensor Tower, Muse accumulated 10.9 million downloads since its September launch, with 10.2 million in the U.S. This success is attributed to Meta’s cross-promotion across its family of apps and increased advertising spend, which rose to 39% of its total ad budget in October. Muse also shows stronger user retention than competitors like ChatGPT, Claude, and Grok, with a 30% 7-day retention rate and 23% 14-day retention rate in the U.S. Its daily active users hit 2.5 million on October 16. While ChatGPT had more global downloads (15 million) in the same period, it had broader availability, whereas Muse is currently limited to the U.S. and Canada. Muse has consistently ranked No. 1 on the U.S. App Store and Google Play.

(Source：TechCrunch)