Phota Labs uses AI to turn everyday photos into professional-looking shots

Phota Labs, a startup founded by Cecilia Zhang and Zach Xia, has launched an iOS app that uses AI to transform everyday snapshots into professional-looking images without altering the subject's authentic appearance. The app automates photo editing by focusing on improving the shot itself, rather than just applying filters. Users can choose from various photography styles, from subtle edits to dramatic transformations. Unlike generative AI tools that can distort faces, Phota Labs uses its own personalization technology to preserve identity. The company, backed by a $5.6 million seed round led by a16z, aims to help people who take many photos but dislike editing. It is currently free to build a user base and plans a freemium model and an Android app in the future.

(Source：TechCrunch)