Meta is spending millions to convince people that data centers are cool and you like them
The Verge
Meta spent $6.4 million on an ad campaign to promote its data centers as job creators and community revitalizers.Summary
Meta spent $6.4 million in late 2025 on an ad campaign across the US, featuring folksy videos about its data centers in Altoona, Iowa, and Los Lunas, New Mexico, to convince the public they are beneficial job creators revitalizing rural communities. This effort comes as public sentiment against data centers is souring due to concerns over energy costs and water use, leading to delays and cancellations of billions in investments nationwide. Meta is not alone; other operators like Digital Reality, QTS, and NTT Data are also planning lobbying efforts to counter public backlash, especially following recent power grid strains highlighted by winter storms.
(Source：The Verge)