Taylor Lorenz: AI Clones of Andy Cohen and TikTok Influencers Are Coming
Vanity Fair
Influencers and celebrities are increasingly using AI-generated digital twins to streamline content production, though the trend raises significant concerns regarding authenticity and legal control.Summary
As the creator economy expands, influencers and celebrities are turning to AI-generated avatars to manage burnout and increase commercial output. While some creators, like Khaby Lame and Kwebbelkop, have experimented with digital twins for branding and content delivery, the practice presents risks, including potential loss of control over one's likeness and concerns regarding parasocial relationships. Talent agencies and legal experts are now working to establish standards for ownership and transparency as this technology shifts the landscape of digital media.
(Source：Vanity Fair)