Etsy launches its app within ChatGPT as it continues its AI push

Etsy has launched a new native application within ChatGPT that allows users to discover products from its catalog of over 100 million listings using natural language prompts. This tool enables shoppers to bypass traditional keyword searches by describing their needs, such as specific gift ideas. The feature is currently in beta and joins Etsy's broader strategy to integrate AI, which also includes testing a conversational gift assistant on its own platform and providing AI-powered tools for sellers. This move follows the discontinuation of a previous integration with ChatGPT’s Instant Checkout and aligns with Etsy’s efforts to boost engagement and sales following a recent growth in active buyers.

(Source：TechCrunch)