New ways to buy ChatGPT ads
OpenAI
OpenAI is expanding its ChatGPT advertising pilot by introducing self-serve tools, CPC bidding, and enhanced measurement for businesses.Summary
OpenAI is scaling its ChatGPT advertising pilot by launching a beta self-serve Ads Manager in the US and partnering with agencies like Dentsu and Omnicom. The platform now offers cost-per-click (CPC) bidding alongside traditional CPM models, providing advertisers with more flexible ways to manage campaigns. Additionally, new measurement tools like the Conversions API allow businesses to track performance outcomes while maintaining strict user privacy and ensuring that ChatGPT’s conversational integrity remains independent from advertising content.
(Source：OpenAI)