Uber's COO says it's getting harder to justify the money spent on AI tokenmaxxing

Uber's Chief Operating Officer, Andrew Macdonald, has expressed concerns regarding the company's high expenditures on artificial intelligence. He noted that despite significant spending on AI tokens—a practice known as "tokenmaxxing"—there is no clear, direct correlation between increased token usage and the delivery of more useful consumer features. This realization has sparked internal debates at Uber about whether the heavy financial investment in AI, which has contributed to a slowdown in hiring, is truly delivering proportional value. The company's leadership is now questioning the trade-offs of this technology-first approach, reflecting a broader trend where some businesses are reconsidering their aggressive reliance on AI tools.

(Source：Business Insider)