Google will now disclose which ads are made with AI

TechCrunch
Google is introducing a disclosure feature in 'My Ad Center' to inform users when ads are created or edited using AI technology.

Summary

Google has announced a new transparency feature that allows users to identify whether an advertisement was created or altered using AI. By accessing the 'My Ad Center' panel via the three-dot menu on ads across Google Search, YouTube, and Google Discover, users can view an 'how this ad was made' option. While disclosures are automatically applied to ads made with Google’s own generative AI tools, advertisers using external tools must manually indicate AI involvement. Google will not independently verify these external disclosures, though it may label ads based on local legal requirements.

(Source:TechCrunch)