Xreal, Google’s smart glasses partner, thinks it has finally mastered this notoriously tricky industry
TechCrunch
Xreal is launching its new Aura smart glasses as it aims to reach profitability and lead the evolving XR industry.Summary
Xreal, a long-term Google partner, believes it has reached an inflection point in the challenging smart glasses market. The company is preparing to launch its new Aura model, which uses a tethered computing 'puck' to power high-resolution displays, immersive applications, and hand-tracking features. While the industry has historically struggled with bulky form factors and low profitability, Xreal is focusing on improving margins and lowering costs, with CEO Chi Xu projecting that the company could break even by next year ahead of a planned IPO.
(Source：TechCrunch)