Amazon is testing Alexa+ in India with Hindi support
TechCrunch
Amazon is inviting users in India to participate in a beta testing program for a Hindi-language version of its conversational AI assistant, Alexa+.Summary
Amazon has begun inviting select customers in India to participate in a beta testing program for Alexa+, the company's generative AI-powered conversational assistant. While Alexa+ has been available in the U.S. since 2025 and has expanded to several other international markets, it is not yet officially launched in India. By introducing Hindi support, Amazon aims to better serve the country's vast population of native speakers, many of whom utilize code-mixed language. Participants are being asked to provide feedback to help refine the tool, though Amazon has cautioned that the beta software may contain bugs or provide inaccurate information during this preliminary phase.
(Source：TechCrunch)