Google will now tell you if an ad was made with AI

The Verge
Google has introduced a new label in its My Ad Center to identify advertisements created or modified using artificial intelligence.

Summary

Google has launched a new transparency feature allowing users to identify if advertisements on Google Search, Discover, and YouTube were created or edited using AI. Located within the My Ad Center, a new label titled "created or edited with AI" will appear under the "how this ad was made" tab. While Google will automatically label ads produced via its own generative AI tools, other advertisers are required to apply this disclosure manually. In certain regions, these labels may appear directly on the ads themselves, aligning Google's practices with existing industry standards from companies like Meta and their own previous disclosures regarding synthetic content in political advertising.

(Source:The Verge)