Guitar company D’Addario admits that AI music was used in a promotional video

After weeks of controversy, speculation, and initial denials, music accessory company D’Addario admitted that generative AI, specifically Suno Studio, was used in a promotional video for guitar strings. The company previously blamed technical issues, plugin artifacts, and AI-mastering tools, while heavily moderating critical comments. Following an internal review and investigation—including analysis of project files by creators like Rhett Shull—D’Addario updated its original Instagram post to apologize, clarify its anti-AI stance, and announce stricter disclosure policies for employees and creative partners moving forward.

(Source：The Verge)