Meta expands subscription push with new AI-focused plans
Meta launched new AI-focused subscription tiers for individuals, businesses, and creators to monetize its AI models.Summary
Meta has expanded its subscription offerings with new, AI-focused plans under the "Meta One" service. For individual users, there are two tiers: the Core plan ($7.99/month) and the Premium plan ($19.99/month), both including the previously launched Facebook, Instagram, and WhatsApp Plus features. The primary benefit is expanded access to AI tools, such as Muse Image and Muse Video for generating content and the AI-powered Restyle editing tool on Instagram. Premium subscribers receive more usage of these tools.
For businesses and creators, Meta introduced four new tiers: Essential ($14.99/month), Advanced ($49.99/month), Expert ($149/month), and Max ($499/month). These plans offer escalating features for managing presence, customer engagement via the Meta Business Agent, analytics, team access, and marketing tools. New features include enhanced profiles, bold "follow" buttons on Reels, and automated follow invitations.
This move follows Meta's successful initial launch of basic subscription tiers in March and aligns with its massive investment in AI, including a $14.3 billion deal with Scale AI in 2025. Early data shows significant revenue boosts for Instagram and Facebook, and analysts like BNP Paribas and Truist forecast the subscription push could add billions in revenue by 2028-2030, helping Meta recoup its AI investments.
(Source：TechCrunch)