Threads’ new features let podcasters promote shows and reach listeners

Meta's social network Threads is launching new features designed specifically for podcast creators. These tools aim to help podcasters promote their shows, grow their audience, and engage with listeners directly on the platform. Key features include the ability to display a podcast profile card and banner on creator profiles, present episode links as tappable cards for easy listening, and post transcripts for listeners to follow along. Creators can also tag guests and will receive reminders to post when new episodes drop. Threads is also providing audience engagement insights with metrics like views from followers and non-followers. While Threads is not hosting podcasts itself, it is positioning itself as a hub for podcast-related posting and discussion, similar to recent moves by X to encourage direct video and podcast posting from creators.

(Source：TechCrunch)