Spotify is giving you the keys to its recommendation algorithm with US launch of 'Taste Profile'

Spotify has begun rolling out its "Taste Profile" feature to Premium subscribers in the United States, giving users direct insight into and control over the recommendation algorithm that shapes their Home feed. First unveiled in beta by co-CEO Gustav Söderström at SXSW in March and initially limited to New Zealand listeners, the AI-powered tool now arrives in Spotify's largest market. Through "Taste Profile," users can see how Spotify understands their preferences across music, podcasts, and audiobooks, and adjust recommendations using natural language commands—for example, requesting more variety, more of a particular genre or artist, or a different overall vibe. This is significant because Spotify's algorithm drives key products including Discover Weekly, Made for You playlists, and Spotify Wrapped, but it has historically struggled to keep up with evolving user tastes or to exclude unwanted influences like children's music or sleep sounds. Accessible via the mobile app's profile menu, the feature reflects changes within a few hours. It remains in beta with no announced timeline for wider rollout.

(Source：TechCrunch)