Instagram is adding an AI 'assistant' to tell you how to post

Instagram announced a new AI "creative assistant" feature in its standalone Edits app, which pulls data from a user's Instagram account—such as likes, views, video retention, and shares—to offer personalized suggestions on content creation. Creators can ask open-ended questions about trends, video performance, audience resonance, caption ideas, trending audio, and video scripting. The feature reflects a broader shift: YouTube recently launched similar AI-powered dashboards for creators, marking a departure from platforms historically hiding detailed performance metrics. The article raises questions about what happens when all creators optimize content for engagement, potentially leading to increasingly similar content, and how this changes the dynamic between platforms and creators. The new feature is free up to a point, but Meta plans to charge "power users" through a Meta One subscription for greater usage—raising concerns that meaningful AI-driven insights could eventually sit behind a paywall.

(Source：The Verge)