OpenAI is sticking more ads in ChatGPT

OpenAI is expanding advertising in ChatGPT by introducing a visual ad format that displays images of sponsored products and services on the screen. According to an announcement on Monday, the company will begin testing these ads in the US later this month, and they will "initially" appear when users generate images with ChatGPT. OpenAI first brought ads to ChatGPT in February, but until now those ads only showed a company's name, logo, and a link in a "sponsored" section beneath the chat. The new visual ads will similarly remain separate from the generated image and will "not influence the answers ChatGPT provides." Subscribers to ChatGPT's Plus, Pro, or Enterprise plans will not see ads. OpenAI says it has guardrails to determine when a conversation is "appropriate" for ads, aiming to keep them out of "emotionally vulnerable, sensitive, or otherwise unsuitable contexts." The company is testing visual ads with an "initial group of advertisers" and plans to try out new formats in the future.

(Source：The Verge)