OpenAI launches visual ads that appear alongside image generation results

OpenAI is expanding its advertising offerings by introducing visual display ads that will appear alongside images generated by ChatGPT. The ads will initially launch in the U.S. later this month with a test group of advertisers, and they will be clearly labeled without influencing ChatGPT's answers. This follows the earlier introduction of ads to support free and low-cost subscription tiers and their expansion to India in August. OpenAI aims to attract online advertisers seeking visual storytelling, eventually targeting ChatGPT's 1.2 billion weekly users once ads roll out globally. However, the ads might disrupt user experience and could push some users toward paid subscriptions. Alongside display ads, OpenAI is broadening its measurement tools and partner ecosystem, including click attribution and advanced measurement partners, and partnering with firms like Haus, Measured, and WorkMagic for geo-based experiments. The company is also developing brand suitability evaluation pilots with DoubleVerify and Integral Ad Science. These moves are part of OpenAI's effort to make ChatGPT a viable ad-supported business for free and low-cost plan users.

(Source：TechCrunch)