Trump’s attempt to rename AI is looking awfully artificial

President Donald Trump, a longtime AI booster, has launched a rebranding campaign to rename artificial intelligence as "super intelligence," arguing that "artificial" makes intelligence fake. He issued an executive order forbidding the use of "AI" in government, leading to rapid changes like renaming the Center for AI Standards and Innovation (CAISI) to the Center for Advancing Innovation and Standards for Super Intelligence (CAISSI) and altering Justice Department press releases. Trump has also threatened to label anyone using "artificial intelligence" as "THE ENEMY" and shifted his pejorative use of "artificial" to describe the media and other concerns. Some tech figures, including Elon Musk and Jeff Bezos, have endorsed the term, but the rebrand faces significant challenges: "Superintelligence" already has a specific meaning (highly advanced AI that could surpass human thought), and forcing its adoption for all AI undercuts companies' ability to market future superintelligent products. Additionally, Congress cannot be barred from using "artificial intelligence," and the term appears in existing laws, creating legal and regulatory confusion. Trump's past linguistic victories relied on catchy nicknames, but "super intelligence" comes off as a euphemism that fails to address public concerns about AI, making him and the industry appear weak.

(Source：The Verge)