Facebook is giving users more control over their algorithm

Facebook is the latest platform to give users more control over its content algorithm. Meta announced Tuesday the launch of "Your Algorithm," an AI-powered feature first introduced on Instagram, which lets Facebook users influence their Feed and Reels by describing their content preferences in natural language. Users can adjust preferences in real time, and Meta has updated Facebook's three-dot menu so users can access "Your Algorithm" or mark posts as "Interested" or "Not interested," with possible follow-up questions for more detailed feedback. The feature reflects Meta's broader push for greater user influence over AI-driven content discovery, moving away from fully automated recommendations toward streaming-style personalization. It follows Instagram's June rollout of Your Algorithm, which expanded to Feed and Explore after first coming to Reels in December 2025, and Threads' similar "Dear Algo" feature.

(Source：TechCrunch)