Disney and Adobe are building generative AI tools together
Disney and Adobe announced a multiyear partnership to develop artist-led generative AI models for Disney's production pipeline, including theme parks, cruise line, and ESPN.Summary
The Walt Disney Company has partnered with Adobe to develop proprietary "artist-led" generative AI models to support Disney's production pipeline. Announced at Adobe's MAX conference, the multiyear partnership gives Disney early access to Adobe's latest technologies for its theme parks, cruise line, and ESPN content. Using Adobe Firefly Foundry, the companies will create custom models trained on Disney-specific knowledge—such as character attributes, environments, and visual styles—to generate commercially safe, production-ready outputs. The collaboration builds on an existing relationship, with Disney's Imagineering R&D division already using the Firefly platform for theme park development. Adobe will also help expand internal creative workflows at Walt Disney Studios and explore how AI can shape ESPN content and enhance sports fan engagement. This is the latest example of Disney embracing generative AI, following a prior deal with OpenAI. Bloomberg reported that Disney is preparing to lay off thousands of staffers and target 20 percent annual cost savings, expected to be its fourth round of job cuts in 2026.
(Source：The Verge)