Meta Faces False Ad Suit Over AI Glasses Privacy Promise
Meta is sued for allegedly falsely advertising its AI glasses as privacy-focused while using overseas workers to label sensitive user footage.Summary
Meta Platforms Inc. is facing a proposed class action lawsuit alleging false advertising regarding its Meta AI glasses. The suit claims Meta marketed the glasses as “designed for privacy” without disclosing that sensitive footage captured by users would be reviewed and labeled by workers in Kenya. Plaintiffs argue that consumers were misled into believing their private moments were secure, when in reality, footage potentially containing financial information, sexual activity, and other personal content was being accessed by overseas contractors to train Meta’s AI models. Meta maintains that user-captured media remains on the device unless explicitly shared and that contractors are used to improve user experience with privacy safeguards in place. The lawsuit seeks damages, an injunction to alter Meta’s practices, and a corrective advertising campaign. Luxottica, the eyewear maker, is also named as a defendant.
(Source：News Bloomberglaw)