Peacock expands into AI-driven video, mobile-first live sports, and gaming

Peacock is strategically focusing on AI and mobile-first entertainment by rolling out several new features designed to increase viewer engagement on phones. The biggest reveal is "Your Bravoverse," an AI-powered vertical video experience for Bravo fans, narrated by a generative AI avatar of Andy Cohen, which stitches together personalized playlists from thousands of hours of footage.

Furthermore, Peacock is innovating mobile live sports viewing by introducing vertical broadcasts for NBA games, utilizing AI-driven real-time cropping optimized for phone screens, debuting this spring in beta within its Courtside Live feature. The platform is also dedicating a section to short-form vertical video, competing with social media platforms like TikTok.

In gaming, Peacock is expanding its offerings by launching two new mystery games, "Law & Order: Clue Hunter" and "Public Eye," developed with AI gaming startup Wolf Games, alongside a daily trivia game based on "Jeopardy!". These updates signal Peacock's strategy to transform its app into an interactive hub to drive engagement, despite recently reporting a $552 million loss in Q4 2025, even as its subscriber count grew to 44 million.

(Source：TechCrunch)