Hands on with X’s new AI-powered custom feeds

X has introduced new AI-powered Custom Timelines, a feature that allows Premium subscribers to curate their home experience by pinning up to 10 specific topic feeds. Unlike traditional keyword-based filters, these feeds utilize Grok’s AI to analyze posts and assign topic labels, offering over 75 categories ranging from sports and technology to politics and finance. The rollout coincides with the discontinuation of X Communities, and observers note that the new feeds include ad slots, potentially expanding the platform's advertising inventory. While the feature aims to provide more granular control over content discovery, questions remain regarding the influence of AI curation on news consumption.

(Source：TechCrunch)