Here comes new Siri again

Apple is set to debut a new, Gemini-powered version of Siri following previous failed attempts and legal challenges regarding misleading AI features. While competitors like Google's Gemini have taken the lead in proactive AI assistance, Apple's delayed rollout may provide a strategic advantage by distancing the company from the privacy concerns and aggressive AI integration that have alienated some users. By focusing on privacy through initiatives like Private Cloud Compute, Apple hopes to position its AI as a more secure, less intrusive alternative in an increasingly saturated market.

(Source：The Verge)