Taylor Swift deepfakes are pushing scams on TikTok

Cybersecurity firm Copyleaks reports that scammers are increasingly using AI-generated deepfakes of celebrities, including Taylor Swift and Rihanna, to lure TikTok users into fraudulent schemes. These deceptive ads often manipulate real footage to make it appear as though the stars are endorsing questionable rewards programs or platforms like 'TikTok Pay'. While users are redirected to third-party sites to harvest personal information, the ads often feature TikTok's official branding to appear legitimate. This incident highlights the growing struggle social media platforms face in policing sophisticated deepfake content. In response to these pervasive threats, Taylor Swift has begun filing trademark applications to protect her voice from unauthorized AI replication.

(Source：The Verge)